What if creators could earn directly from the people who truly value their work?
Circo is a creator-first monetization platform designed to help creators earn directly from their audiences without relying on ads or algorithms. It empowers creators to publish, monetize, and build communities through tools that prioritize ownership, transparency, and sustainable income. The platform merges short-form creativity, long-form storytelling, and light commerce into one cohesive ecosystem, allowing creators to share videos, drops, and series while engaging audiences through subscriptions, pay-per-view content, and gifting.
From the start, the UX strategy revolved around progressive discovery - allowing creators to grow into the platform at their own pace. I designed clear pathways for publishing content, setting prices, and managing communities without overwhelming first-time users. Each screen was stripped down to essentials, balancing visual appeal with purpose. Studios, the creator’s personal hub, were built to feel both personal and professional.
What truly sets Circo apart is its focus on empowerment over engagement. Every feature — from monetization pathways to AI-assisted tools — was designed to make creation more rewarding and less dependent on virality. The UX emphasizes progress, not pressure: creators see their growth clearly through transparent dashboards, meaningful insights, and guided feedback rather than algorithmic noise. This intentional approach helps creators build sustainable careers rooted in value, not vanity metrics.
