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User-Centered Design (UCD)
User-Centered Design (UCD)
User-Centered Design (UCD)
⚡️Invoice Management made easy
⚡️Optimising Cash Flow
🔎 Research Methodology
🤩 Bridger, the light at the end of the tunnel…
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I was entrusted with the exciting challenge of revitalizing Bridger, an existing fintech app. My mission was twofold: to refresh the user interface (UI) and user experience (UX) while simultaneously integrating valuable new features.
This project demanded a delicate balance. I needed to modernize Bridger's aesthetic, including a logo redesign, typeface selection, and a comprehensive UI overhaul, all while ensuring familiarity for existing users. This approach ensured a seamless transition and minimized user confusion.
Once the core UI refresh was established, I delved deeper, implementing innovative functionalities to enhance Bridger's capabilities. The integration of these features aimed to empower users and streamline their financial experience.
The user response to the redesigned Bridger was overwhelmingly positive. We witnessed a significant surge in user sign-ups and a wave of positive reviews. This resounding success is a testament to the impact of thoughtful design.
I was entrusted with the exciting challenge of revitalizing Bridger, an existing fintech app. My mission was twofold: to refresh the user interface (UI) and user experience (UX) while simultaneously integrating valuable new features.
This project demanded a delicate balance. I needed to modernize Bridger's aesthetic, including a logo redesign, typeface selection, and a comprehensive UI overhaul, all while ensuring familiarity for existing users. This approach ensured a seamless transition and minimized user confusion.
Once the core UI refresh was established, I delved deeper, implementing innovative functionalities to enhance Bridger's capabilities. The integration of these features aimed to empower users and streamline their financial experience.
The user response to the redesigned Bridger was overwhelmingly positive. We witnessed a significant surge in user sign-ups and a wave of positive reviews. This resounding success is a testament to the impact of thoughtful design.
I was entrusted with the exciting challenge of revitalizing Bridger, an existing fintech app. My mission was twofold: to refresh the user interface (UI) and user experience (UX) while simultaneously integrating valuable new features.
This project demanded a delicate balance. I needed to modernize Bridger's aesthetic, including a logo redesign, typeface selection, and a comprehensive UI overhaul, all while ensuring familiarity for existing users. This approach ensured a seamless transition and minimized user confusion.
Once the core UI refresh was established, I delved deeper, implementing innovative functionalities to enhance Bridger's capabilities. The integration of these features aimed to empower users and streamline their financial experience.
The user response to the redesigned Bridger was overwhelmingly positive. We witnessed a significant surge in user sign-ups and a wave of positive reviews. This resounding success is a testament to the impact of thoughtful design.
🪄 My Role (Nada to Tada)
🪄 My Role (Nada to Tada)
🪄 My Role (Nada to Tada)
Ever felt buried in paperwork?
You're not alone. As a business owner, juggling purchase orders, invoices, and chasing payments can take a serious toll on your time and energy. That's where Bridger comes in – your one-stop shop for simplifying B2B trade.
Think of Bridger as your digital sidekick. It connects you with other businesses, lets you create and share purchase orders and invoices with ease, and even helps you get paid faster!
Thousands of businesses just like yours are already using Bridger to:
Automate tedious tasks: No more manual data entry!
Simplify B2B payments: Get paid quickly and securely with features like automated payment reminders to save you time and reduce the need for manual follow-ups.
Unlock invoice financing: Get instant access to cash tied up in unpaid invoices (we'll explain that in a sec!).
Make informed decisions: Conduct credit checks on future and current customers to manage risk and ensure smooth transactions.
The result? Less work, faster cash flow, and more time to focus on what you do best – growing your business.
Ever felt buried in paperwork?
You're not alone. As a business owner, juggling purchase orders, invoices, and chasing payments can take a serious toll on your time and energy. That's where Bridger comes in – your one-stop shop for simplifying B2B trade.
Think of Bridger as your digital sidekick. It connects you with other businesses, lets you create and share purchase orders and invoices with ease, and even helps you get paid faster!
Thousands of businesses just like yours are already using Bridger to:
Automate tedious tasks: No more manual data entry!
Simplify B2B payments: Get paid quickly and securely with features like automated payment reminders to save you time and reduce the need for manual follow-ups.
Unlock invoice financing: Get instant access to cash tied up in unpaid invoices (we'll explain that in a sec!).
Make informed decisions: Conduct credit checks on future and current customers to manage risk and ensure smooth transactions.
The result? Less work, faster cash flow, and more time to focus on what you do best – growing your business.
Ever felt buried in paperwork?
You're not alone. As a business owner, juggling purchase orders, invoices, and chasing payments can take a serious toll on your time and energy. That's where Bridger comes in – your one-stop shop for simplifying B2B trade.
Think of Bridger as your digital sidekick. It connects you with other businesses, lets you create and share purchase orders and invoices with ease, and even helps you get paid faster!
Thousands of businesses just like yours are already using Bridger to:
Automate tedious tasks: No more manual data entry!
Simplify B2B payments: Get paid quickly and securely with features like automated payment reminders to save you time and reduce the need for manual follow-ups.
Unlock invoice financing: Get instant access to cash tied up in unpaid invoices (we'll explain that in a sec!).
Make informed decisions: Conduct credit checks on future and current customers to manage risk and ensure smooth transactions.
The result? Less work, faster cash flow, and more time to focus on what you do best – growing your business.
Invoice Financing Explained (the not-so-scary part):
Imagine this: you deliver a product or service, but your customer takes 30, 60, or even 90 days to pay their invoice. That can leave a serious hole in your cash flow. To solve this, I designed a feature - Invoice Financing
Invoice financing is like getting an advance on those unpaid invoices. Bridger can help you access a portion of that money upfront, so you don't have to wait to get paid. It's like having a safety net for your business, ensuring a steady flow of cash to keep things running smoothly.
Bridger's initial dashboard refresh took a strategic approach, drawing inspiration from leading B2B platforms in the market. This competitive analysis allowed me to identify best practices and user-friendly design elements, which I then incorporated and improved upon within Bridger's existing framework.
However, our focus has always been on user-centric development.
For every subsequent new feature, we prioritized understanding our users' needs and pain points. This involved a robust research methodology that combined different approaches:
User Interviews: We conducted in-depth conversations with Bridger users to gain a deeper understanding of their workflows, challenges, and desired functionalities.
Prototype Testing: I created low-fidelity or high-fidelity prototypes of new features, depending on the stage of development. These prototypes were then presented to users for feedback, allowing me to gather valuable insights on usability and user experience.
User Feature Requests: We actively encouraged users to suggest new features and functionalities they felt would benefit their B2B operations. This direct user input played a crucial role in shaping the roadmap for Bridger's development.
By combining competitive analysis with user research, I ensured Bridger not only kept pace with industry trends but also addressed the specific needs of our user base. This data-driven approach has been instrumental in fostering a product that is both intuitive and highly functional for B2B businesses.
This was an existing feature which I redesigned. Imagine a company like yours struggling with inefficient invoice management. Bridger steps in, automating invoice creation and streamlining communication with clients. This translates to faster payments, improved accuracy, and a significant reduction in administrative burden.
Dynamic Discounting is a game-changer designed for Bridger's invoice management system. This innovative feature allows businesses to negotiate favorable discounts with their suppliers in exchange for faster payments. It not only leads to significant cost savings but also incentivizes faster settlements, resulting in improved cash flow for both the business and the supplier.
This case study explored the design decisions that shaped Bridger's core functionalities, demonstrating the power of user-centered design in crafting a more efficient B2B platform. However, Bridger's journey is far from over. The team is constantly innovating, with exciting new features on the horizon.
Never miss a payment again. Bridger can be set to send automatic reminders to your clients prior to the due date, ensuring timely payments and improving your cash flow.
⚡️Invoice Management made easy
⚡️Optimizing Cash Flow
Invoice Financing Explained (the not-so-scary part):
Imagine this: you deliver a product or service, but your customer takes 30, 60, or even 90 days to pay their invoice. That can leave a serious hole in your cash flow. To solve this, I designed a feature- Invoice Financing.
Invoice financing is like getting an advance on those unpaid invoices. Bridger can help you access a portion of that money upfront, so you don't have to wait to get paid. It's like having a safety net for your business, ensuring a steady flow of cash to keep things running smoothly.
Bridger's initial dashboard refresh took a strategic approach, drawing inspiration from leading B2B platforms in the market. This competitive analysis allowed me to identify best practices and user-friendly design elements, which I then incorporated and improved upon within Bridger's existing framework.
However, our focus has always been on user-centric development.
For every subsequent new feature, we prioritized understanding our users' needs and pain points. This involved a robust research methodology that combined different approaches:
User Interviews: We conducted in-depth conversations with Bridger users to gain a deeper understanding of their workflows, challenges, and desired functionalities.
Prototype Testing: I created low-fidelity or high-fidelity prototypes of new features, depending on the stage of development. These prototypes were then presented to users for feedback, allowing me to gather valuable insights on usability and user experience.
User Feature Requests: We actively encouraged users to suggest new features and functionalities they felt would benefit their B2B operations. This direct user input played a crucial role in shaping the roadmap for Bridger's development.
By combining competitive analysis with user research, I ensured Bridger not only kept pace with industry trends but also addressed the specific needs of our user base. This data-driven approach has been instrumental in fostering a product that is both intuitive and highly functional for B2B businesses.
This was an existing feature which I redesigned.Imagine a company like yours struggling with inefficient invoice management. Bridger steps in, automating invoice creation and streamlining communication with clients. This translates to faster payments, improved accuracy, and a significant reduction in administrative burden.
Dynamic Discounting is a game-changer I helped design for Bridger's invoice management system. This innovative feature allows businesses to negotiate favorable discounts with their suppliers in exchange for faster payments. It not only leads to significant cost savings but also incentivizes faster settlements, resulting in improved cash flow for both the business and the supplier.
This case study explored the design decisions that shaped Bridger's core functionalities, demonstrating the power of user-centered design in crafting a more efficient B2B platform. However, Bridger's journey is far from over. The team is constantly innovating, with exciting new features on the horizon.
Never miss a payment again. Bridger can be set to send automatic reminders to your clients prior to the due date, ensuring timely payments and improving your cash flow.
⚡️Optimizing Cash Flow
⚡️Invoice Management made easy
Dynamic Discounting is a game-changer I helped design for Bridger's invoice management system. This innovative feature allows businesses to negotiate favorable discounts with their suppliers in exchange for faster payments. It not only leads to significant cost savings but also incentivizes faster settlements, resulting in improved cash flow for both the business and the supplier.
This case study explored the design decisions that shaped Bridger's core functionalities, demonstrating the power of user-centered design in crafting a more efficient B2B platform. However, Bridger's journey is far from over. The team is constantly innovating, with exciting new features on the horizon.
Invoice Financing Explained (the not-so-scary part):
Imagine this: you deliver a product or service, but your customer takes 30, 60, or even 90 days to pay their invoice. That can leave a serious hole in your cash flow. To solve this, I designed Invoice Financing.
Invoice financing is like getting an advance on those unpaid invoices. Bridger can help you access a portion of that money upfront, so you don't have to wait to get paid. It's like having a safety net for your business, ensuring a steady flow of cash to keep things running smoothly.do best – growing your business.
Bridger's initial dashboard refresh took a strategic approach, drawing inspiration from leading B2B platforms in the market. This competitive analysis allowed me to identify best practices and user-friendly design elements, which I then incorporated and improved upon within Bridger's existing framework.
However, our focus has always been on user-centric development.
For every subsequent new feature, we prioritized understanding our users' needs and pain points. This involved a robust research methodology that combined different approaches:
User Interviews: We conducted in-depth conversations with Bridger users to gain a deeper understanding of their workflows, challenges, and desired functionalities.
Prototype Testing: I created low-fidelity or high-fidelity prototypes of new features, depending on the stage of development. These prototypes were then presented to users for feedback, allowing me to gather valuable insights on usability and user experience.
User Feature Requests: We actively encouraged users to suggest new features and functionalities they felt would benefit their B2B operations. This direct user input played a crucial role in shaping the roadmap for Bridger's development.
By combining competitive analysis with user research, I ensured Bridger not only kept pace with industry trends but also addressed the specific needs of our user base. This data-driven approach has been instrumental in fostering a product that is both intuitive and highly functional for B2B businesses.
This was an existing feature which I redesigned. Imagine a company like yours struggling with inefficient invoice management. Bridger steps in, automating invoice creation and streamlining communication with clients. This translates to faster payments, improved accuracy, and a significant reduction in administrative burden.
Never miss a payment again. Bridger can be set to send automatic reminders to your clients prior to the due date, ensuring timely payments and improving your cash flow.
Bridger Boosts B2B Efficiency, Streamlining your Business.
Bridger Boosts B2B Efficiency, Streamlining your Business.
Bridger Boosts B2B Efficiency, Streamlining your Business.
Get in touch
Get in touch